Intersection of 1. User Research : (Directly Asking & finding what user want ?) Refer to User Research Techniques like User Interview, Persona etc. 2. Competitive Analysis : (What Direct Competitor Products are offering?) What Direct Competitor Products are offering? 3. Experience Design : (What are the Desired Experiences of User From Various Products?) Refer to Experience Design Workbook

S.No Topic Time (mins) 1 Trainer Intro & Session Intro   5 2 Participants Intro &  App requirement summary   15 3 What is Visual Thinking? 2 4 What is Design Thinking? 2 5 What is Experience Design? 2 6 What is User Centric Design? 2 S.No Topic Time (mins) 1 What is my business? 5 2 What industry segment it belongs to ?   5 3 What is my product/service ?   5 4 What experince my buyer expect from peripheral  products?   5 5 What experience I am willing to give to my buyer? 5 S.No Learning by Doing Time (mins) 1 Customer journey map Example 15 2 Customer journey map for my business app 15 3 Create wireframe 15 4 Create low fidelity one UI Moc-up 15

User Research-Hands On Session Topics Practiced 1. User Persona 2.Customer Journey 3. Questionaire & Survey 4. User Interview 5. Empathy Map 6. User Segmentation 7. Mood Board 8. Card Sorting Part of  Design Thinking & Innovation PG Course Jointly Run by ImaginxP &  Symbiosis Institute of Management Studies